Are you going to skimp on quality with these guys staring you down? Especially the guy on the left.

Have you ever wondered if you could land a Super Cub on the side of a mountain if you absolutely had to?

Or wanted a hot car that didn’t shit the bed because it’s computer controlled fuel feed system went on the fritz every time you accidentally spilled beer into the radio?

Or worn a classic silver and black watch that worked even when you used it every day for 15 years in a life that included sailing, shooting, skydiving, bar fighting, the occasional bout of sweet love-making on summer grass, and running around in various dusty, dry, wet, hot, and cold environments?

If you ache with a mad lust every time you see the best equipment being used out on the fringe, you’re probably going to dig our obsession with quality.  Just like the pros are OCD about press checks, we’re addicted to high quality.  We’re out to make cookies using the best organic and Paleo ingredients in the most environmentally friendly way we can to help as many pipe-hitting Paleo athletes as possible stay ripped and hard.

If you dig this, we dig you.  You’re obviously someone who gets it.  Who is all about quality.  Who doesn’t mind working the extra time to get it right.  Who is on the planet to charge, to get after it, to feel the intensity of experience.  And you’re going to love our no-compromise, high quality, generally bad ass cookies.

Inspiration for competition.  This human can drop the hammer when it counts.  The announcer says this is “the greatest performance in the history of British distance running.”  I ain’t a big history buff when it comes to British distance running, but if this race ain’t the greatest I’ll be pretty dadgummed surprised.  It’s not often you see someone who can put together both strategy and ability.  Most of the time we see an excess of one or the other. When they come together, you get magic.  I’m pretty sure Kelly Holmes had a Paleo Treat right before this race: